Website and Graphic Design Partners from Sarah Mac

All businesses must have a website and strong branding so that they can compete in today's online society.

Taking care to choose the right website or graphic designer is vital because not all of them will take the time to get to know your market, target audience and aims and ambitions for your online and offline success. Different designers specialise in different areas; some are great with ecommerce websites, others are better with brochures and brochure websites and some specialise in multimedia presentations.

I work with a range of website and graphic designers who all offer something unique in their own specialist areas and I would be delighted to recommend you to whichever is most suited to your particular project.

Whatever your project you should always remember the four crucial rules that make a website work for any business. Your website should be:

1. Well written: rich in keywords to attract good search engine results and packed with benefits to win visitors over
2. Search engine friendly and easily accessible by all visitors
3. Easily edited by you, whenever you choose
4. Easily tracked so you know where your visitors come from, how they find you and how long they spend on your website

When it comes to printed sales material naturally the look is of vital importance, but equally crucial are the words that are used to portray your business. The rules for your sales text are that it must be:

1. Clear, concise and easy to follow without technical jargon
2. Rich in benefits rather than features
3. Fully substantiated with testimonials from customers, quotes from high profile industry experts and related statistics
4. Aimed at your target audience and written in a style that is suited to them rather than you

Naturally I ensure that all my writing follows these four rules! If you would like a recommendation on a trusted website designer that follows the four rules of design then please contact me!