How Sarah Mac can help your Business

Pictures look pretty but words sell: are you using the right words to market your business?

I want to help businesses promote themselves through the power of creative copy writing. I can help you if:

- You don't know where to start with writing your website content or planning your pages
- Your website isn’t attracting the work or visitors you expected
- You want to send your customers a newsletter but you don't know what to write in it
- Your brochure or sales literature lacks substance
- Your adverts aren’t performing
- You are spending on advertising because you don't know how else to market your small business

The Right Words
Copy written by someone who loves to write, and is good at it, stands out and puts your business in a positive light. Bad grammar, the use of clichés, the wrong use of punctuation and using the wrong style for the audience are all things that will mean your reader won't bother continuing past the first few words.

Benefits not features
The golden rule of writing copy that will sell your product or service: what benefits will I get from it? If your copy is packed with features rather than benefits then it will have an 'empty' feel. An experienced copy writer will showcase the benefits leaving readers believing your product or service is an absolute must-have.

Working round you the client
I have a professional attitude with a penchant for top notch customer service. For the benefit of all my clients I:

- Don’t restrict my working hours to 9-5 Monday to Friday
- Keep my costs down by working from home, and pass these savings on to my clients
- Can invoice you in stages to make cash flow easier for both of us
- Offer you full continuity of service: I'm not an agency where you will have more than one person to get to know
- Offer flexibility with budgets – give me your budget and I'll do my best to work to it
- Give you a bit extra – where I have knowledge to share, I will share it if I think it will help your business. And I won't bill you for it!

If you'd like me to help your business stand out in the crowd using the power of good writing, then please contact me for a free, no obligation quotation.

Words by Sarah Mac: let good writing speak volumes about your business.