Small Business Marketing by Sarah Mac

Thousands of pounds are wasted every year by businesses who throw money at expensive media or directory advertising campaigns thinking they are the only way to promote their products or services. If you have the budget for advertising then it may work as part of your marketing mix, but most small businesses don't.

Words by Sarah Mac's Sarah McInerney has specialised in small business marketing in the United Kingdom for 15 years.

I can show you how to market your business WITHOUT spending buckets of money.

Learn how to:
• Sell more to existing clients or customers through cross selling
• Maintain valuable clients or customers and prevent losing them to competitors by developing a structured customer relationship management programme
• Enhance your public image
• Get your website to really work for you or set one up for under £400 if you don't already have one
• Write attention-grabbing press releases and interesting articles to get you noticed
• Write compelling sales mailshots that will sell your products or services
• Put together winning business proposals and presentations
• Produce a low-cost marketing strategy

And if you do have a budget for advertising, I will show you how to get the most out of your adverts and how to advertise clever!

I have been marketing small businesses in various industries for 15 years and currently work with a number of clients on an affordable monthly retainer basis so that regular marketing becomes part of the running of their business.

I specialise in using the power of good writing to give zest to a company's public image; boost their website performance and showcase their products or services through finely written mailshots, proposals and presentations.

There are so many ways – better ways - to promote a business without placing expensive advertisements in the local press, on the radio or in directories like the Yellow Pages.

Unleash the growth potential of your business and talk to me today about marketing without advertising!

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