Copy Writing by Sarah Mac
Words by Sarah Mac offers copy writing, research, copy re-writing, editing and proofing services to all types of businesses in any industry throughout the United Kingdom and internationally.
Copy writing services
Professionally written copy stands out like a life-saving lighthouse on a treacherous craggy headland. It delivers your message and leaves a lasting impression. It's full of benefits rather than features and sparkles with gleaming appeal.
I can help your business shout it's name from the rooftops by writing:
- Website Content
- Web articles
- Blog
- Case studies
- Straplines, headers and leaders
- Brochures and leaflets
- Press Releases & News Features
- Press Articles & Editorials
- Newsletters
- Advertising copy and advertorials
- Sales and Customer Contact E-mails
- Autoresponders
- Direct Mail letters and mailers
- Presentations - printed or PowerPoint
- Event invitations
- Product packaging
- Commentaries for promotional videos
- Manuals
- Information guides
- Reports
- Questionnaires
- Staff manuals and induction packs
- Corporate CVs and Credentials
Research
Where do I find the inspiration to write about so many different subjects in such a variety of industries?
Research. I know where to look for the best information. I familiarise myself with a subject, then write about it in my own words as I have assimilated it in my mind.
Firstly, this means I am not plaigerising (stealing) other people's work. Secondly, it means the finished piece ends up being aimed at what I always refer to as a 'lay person' - someone who is not an expert in the subject they are reading. That's something the expert themselves can't do, because they are an expert and they know too much!
Copy re-writing, editing and proofing
If you need to précis work, or whittle it down to shorter lengths to suit editors' needs, I can help. I naturally pick out the important points and am an expert at re-wording phrases so they are less word-dense. I make sure the piece still gets its message across, just in a shorter wordcount.
As well as writing from scratch, I can also re-write material that has already been produced but may need a nip and tuck here or there.
I am an experienced proof-reader and can spot errors from fifty paces, from obvious typos down to fine detail. For example, which form of a word to use - compliment or complement? Principal or principle? Adviser or advisor? Do you know? I do!
For details of my extremely competitive pricing structures, please see my Prices page.