A Portfolio of Work by Sarah Mac
I have researched, written and edited a substantial amount of website content, articles, press releases, sales letters and publicity material on behalf of clients from a range of industries. I have also had a vast amount of work published in my own name, for both print and web and am an avid travel writer, offering a writing service to overseas property agents.
No subject is too much of a challenge for me! Take a look at a selection of my work:
Website Content
Learner Land School of Motoring
Learner Land School of Motoring is an Essex driving school offering quality driving lessons throughout Ilford, Romford, Barking and Dagenham and surrounding areas. For such a competitive industry, in-depth keyword research was vital to ensure good search engine results. I wrote a total of 12 pages of keyword rich content for this website, and within just two weeks of its launch, it was ranking on Google page one for various search phrases and had already started to pull in enquiries for the newly launched driving school.
Corporate Mailing Solutions Limited
CMS Limited is a specialist direct mail and print management company. After researching the Direct Mail industry and competition, I wrote a total of 19 pages of content for this website as well as planning the navigation and page titles.
Office Assistants
Office Assistants provides a full range of services including bookkeeping; VAT; Payroll; CIS returns; secretarial and general office services, all aimed at promoting the smooth running of any type of small or medium sized business in Essex, London and the southeast of England. After researching the industry I wrote a total of 7 pages of website content in a style that was required to appeal to sole traders and small to medium owner managed businesses.
Targetline
Targetline is an indoor golf swing training aid developed by PGA Professional Paul Thornley. The challenge set was to write content for a new website that would portray Targetline as more than just a golfer's aid; as a versatile indoor golf system suitable for corporate hospitality, the retail market and golf education. I wrote a total of 18 pages of content for this website and continue to help promote it by writing online articles and press releases.
First Class Cleaning & Maintenance Limited
First Class Cleaning and Maintenance Limited is a green cleaning company offering domestic and commercial cleaning services throughout Essex. After conducting in-depth research into the environmentally friendly cleaning industry, I wrote a total of 5 pages of content for this website.
Zucchini HR & Payroll Consultancy
Zucchini HR is professional human resources consultancy offering a variety of personnel, recruitment, HR documentation, payroll management and training and development services throughout Manchester and the northwest of England. After conducting industry and competitor research , I wrote a total of 8 pages of content for this website in the young and vibrant style indicitive of the company's approach.
AMPP: Metallurgical Services Specialists
AMPP (Assessment of Metallurgical Process and Performance) is a specialist materials and metallurgical service provider based in the United Kingdom, and offering services worldwide. Such a highly specialist and complex industry called for in-depth research, after which I worked very closely with AMPP's directors to write a total of 13 pages of highly detailed content.
D&G Garden World
D&G Garden World is a specialist garden landscaping company serving the Essex and east London area. After researching the gardening industry and the services offered by competitors, I planned the navigation and page titles, provided keyword Meta Tags and wrote keyword-rich content for a total of 9 pages including a comprehensive FAQs page.
ecobale Limited
ecobale Limited is a cardboard animal bedding manufacturer and supplier operating nationally throughout the United Kingdom.
Working with a tight deadline to coincide with a major press launch, 9 pages of website content and a set of carefully selected keyword Meta Tags were the result of in-depth research into the animal bedding industry. The research concentrated on the environmental benefits of the product and the findings of official animal health and environmental studies by associations and industry bodies.
Web Design Services Chichester
Web Design Services Chichester is a specialist website design and development, search engine optimisation and web hosting company specialising in affordable web design for small businesses and start-ups. Using keywords supplied to me, I wrote a total of 5 pages of content for this website, plus 3 summary product introductions as well as editing the FAQs page.
Bates Plumbing & Heating Limited
Bates Heating & Plumbing Ltd has been offering a range of fully guaranteed professional heating and plumbing services throughout London, Essex and Kent since 2001. I wrote all the content for this website, a total of 20 pages, after researching the heating and plumbing industry and local competition.
Aunty Andrea's Wicked Stag Weekends
Aunty Andrea organises stag weekends on Spain's beautiful Costa Brava. The brief was to re-write the content for the website to enrich it with keywords and aim it at the right audience. As well as re-writing 20 pages, I also re-planned the navigation to make it clearer and easier to follow and researched a set of keyword Meta Tags to help with the search engines. The result is an easy to navigate website with content written in a style specifically aimed at the stag weekend market.
Digital Vision
Digital Vision offers a range of videography services including coverage of weddings and other celebrations, special occasions, corporate commissions and converting and editing all kinds of film including cine, VHS and DVD. I wrote all the content for this website, a total of 15 pages, after researching the videography market and potential competition.
Articles for Article Websites
Argon Promotions
Promotional gifts articles published on Ezine Articles
Argon Promotions is a UK supplier of promotional gifts. As part of their online marketing campaign, Argon asked me to write a series of 60 articles for them using keywords such as promotional products, corporate gifts and business gifts. The articles were then published on article websites such as Ezine and Go Articles in their name, creating back links to their website and enhancing their search engine results.
Targetline Limited
Corporate entertainment article published on Articles Base
Event puller article published on Article Alley
Attracting more event attendees article published on Ezine Articles
Targetline is a golf training aid that also makes an excellent corporate hospitality event puller. I regularly write articles on this subject for publication online to help with search engine optimisation.
AboutMyArea
Local marketing articles published on Ezine Articles
General interest articles published on Ezine Articles
AboutMyArea is a national network of online community portals operated under separate franchises. As part of an on-going marketing campaign for the AboutMyArea franchise operating various areas throughout Romford, Barking and Dagenham in Essex , I am writing online articles to promote the websites and gain valuable backlinks.
CMS Limited
Direct Mail Marketing Articles published on Ezine Articles
CMS Limited is a direct mail and print management company based in Essex. As part of their on-going online marketing campaign, I am writing articles to help increase inlinks and make the company's website more visible in the search engines.
My Online Articles
Through my online articles I have increased my website traffic and substantially increased the number of links coming into my site. I have written on a range of subjects and continue to do so. You can read more about Article Marketing and view my articles by clicking here.
Online Press Releases
First Class Cleaning and Maintenance Limited
General press release
Letting agents press release
Law firms press release
First Class Cleaning and Maintenance is an independent cleaning company offering domestic and commercial environmentally friendly cleaning services throughout Essex and London. I regularly write press releases and other material for them on a monthly retainer basis and submit them to online press release distribution websites to improve their website SEO.
Targetline Limited
Event Puller Press Release
Targetline is a unique realistic indoor golf competition. It works perfectly as a corporate hospitality solution for event organisers and venues alike, encouraging delegates to interact by adding a focal point that’s fun for all and helps everyone feel at ease. I regularly write material for the company on a monthly retainer basis, including press releases for online distribution to improve the company's website SEO.
CMS Limited
Castavote Press Release
Business Anniversary Press Release
New Business Development Manager Press Release
I regularly write a variety of material for CMS Limited on a monthly retainer basis, including online press releases which have helped considerably with the marketing of their website.
Magic Globe
Press release on Namibia
Magic Globe is a United Kingdom based specialist tour operator offering bespoke holidays to Africa & the Indian Ocean as well as South America. Magic Globe asked me to write two press releases for them for immediate release via PR Newswire, one on honeymoon and special occasion holidays in Namibia, and the other on family holidays in Zambia.
Sales Literature
The Finch Consultancy
Course flyer
General flyer
The Finch Consultancy offers a range of training courses and bespoke training for employees and employers. The Consultancy asked me to help them promote a course they were running by writing copy for a flyer to be sent to local businesses. I also wrote the copy and put together the layout for a flyer being used to promote their services generally.
Direct Mail Letters
Ace Consult UK Limited
Sales mailshot letter
Ace Consult Security Services is a security guard company. They asked me to write a sales mailshot letter for them to help promote their security services to building and construction companies.
CMS Ltd
Sales mailshot letter
Corporate Mailing Solutions asked me to write a sales mailshot letter to promote Castavote, their online voting system. The letter had to be targeted towards major financial institutions and fit a stated length.
Press Material
Digital Vision
Editorial article
A feature in the Jewish News called for a 1,000 word editorial article to be written to promote their videography services within a wedding feature.
Bates Heating and Plumbing Limited
Advertorial
A 500 word advertorial to promote plumbing and heating services in the local areas as well as the launch of the company's new website was needed for the Recorder Newspaper Series.
The Finch Consultancy
Press release
The Consultancy asked me to help them promote a course they were running by writing a press release for the local news publications.
Writing about Spain: Spain travel writing
My passion for Spain, it's people, culture, gastronomy and history means that I am deeply inspired to write about my travels in Spain on a regular basis; for enjoyment, but also for clients! I have travelled extensively through Andalucia, as well as the Costa Brava and Murcia. I offer a travel writing service to property agents who are looking to improve their website SEO with keyword rich reports and information articles on the various locations they cover.
Tossacostabrava.com
My very own website dedicated to Tossa de Mar, a delightful resort on Spain’s Costa Brava. This website was launched in June 2005 and now receives up to 1,000 visitors every day. I researched, in person and via the internet, books and videos, enough information to fill over 500 pages with content. I also wrote and recorded all the commentaries for the Virtual Tour Videos, and regularly make postings on and administer the Forums.
Colours of Spain Limited
Colours of Spain Limited offers holiday rental properties throughout Spain. They have a holiday planning section on their website giving information on all the regions of Spain.
- Catalonia region introduction researched and written and selection of photographs provided: click here to view
- Article published 'The Costa Brava and the Package Tour' providing a brief and interesting history of the tourist boom on the Costa Brava, and considering the changes on the horizon: click here to view
- Article 'Eating in Girona' written for use in Colours of Spain national press campaign
click here to view
Girona Grapevine
A meeting place for ex-pats in the Girona region of Catalonia in northeast Spain. My article on Tossa de Mar, including some information about my website, was published in one of their quarterly newsletters.
The Magic of Spain Newsletter from Top Tour of Spain
Tossa de Mar article
Jerez de la Frontera article
Top Tour of Spain is a website dedicated to Spain and produces a regular newsletter, The Magic of Spain. I have had two articles published in the newsletter, one about Tossa de Mar and the other about Jerez de la Frontera, both popular tourist destinations in Spain.
My travels through Spain
Complete with photos, here is a selection of reports on my travels throughout Spain:
Dinner with a Difference: Shouting for a Feast of Fish in Malaga