A Portfolio of Work by Sarah Mac

I have researched, written and edited a substantial amount of website content, articles, press releases, sales letters and publicity material on behalf of clients from a range of industries. I have also had a vast amount of work published in my own name, for both print and web and am an avid travel writer, offering a writing service to overseas property agents. 

No subject is too much of a challenge for me! Take a look at a selection of my work:

Website Content

Core Media Design
Core Media Design is a digital media development company offering bespoke website design and multimedia solutions for all types of businesses, from small companies through to corporate enterprises. For the re-launch of their website I wrote more than 15 pages of website content, each of which was backed by topical stories, statements from the press or published statistics. I continue to write news pieces on a monthly basis to keep the website content fresh.

Photo Extreme
Photo Extreme is the website of Barbara Sulinska, a photographer specialising in artistic photography; creative portraiture and distinctive wedding and event photography. For this project I had to convey a big message in a small space, keeping the content to a minimum word count across just 3 pages.

Sourcerer
Sourcerer is a lifestyle management company offering ‘solutions for busy lives’ to businesses and individuals in Essex, London and East Anglia. For this project I planned the navigation and then wrote 14 pages of website content having first researched the industry, competition and keywords in-depth.

Coufet: Rural Holiday Retreat in the South of France
Coufet is a privately owned, rural holiday home set in the idyllic surroundings of Mirepoix in the South of France. For this website I conducted a great deal of research into the local area so that I could write with depth of passion in order to attract potential holiday home renters to enquire about the property. I worked closely with the property owner on this project to make the content as appealing and descriptive as possible and the result was more than 10 pages of keyword rich, compelling text.

Office Assistants
Office Assistants provides a range of bookkeeping and office admin services throughout Essex and London. After researching the industry I wrote a total of 7 pages of website content in a style that was required to appeal to sole traders and small to medium owner managed businesses.

First Class Cleaning & Maintenance Limited
First Class Cleaning and Maintenance is a green cleaning company offering domestic and commercial cleaning services throughout Essex and east London. After conducting in-depth research into the environmentally friendly cleaning industry, I wrote more than 15 pages of content for this website and continue to add to it on a regular basis with news and articles to help boost the search engine rankings.

D&G Garden World
D&G Garden World is a specialist garden landscaping company serving the Essex and east London area. After researching the gardening industry and the services offered by competitors, I planned the navigation and page titles, provided keyword Meta Tags and wrote keyword-rich content for a total of 9 pages including a comprehensive FAQs page.

Zucchini HR & Payroll Consultancy
Zucchini HR is professional human resources consultancy offering services throughout Manchester and the northwest of England. After conducting industry and competitor research , I wrote a total of 8 pages of content for this website in the young and vibrant style indicitive of the company's approach.

ecobale Limited
ecobale Limited is a cardboard animal bedding manufacturer and supplier operating throughout the United Kingdom. Working with a tight deadline to coincide with a major press launch, 9 pages of website content and a set of carefully selected keyword Meta Tags were the result of in-depth research into the animal bedding industry. The research concentrated on the the findings of official animal health and environmental studies by associations and industry bodies.

Web Design Services Chichester
Web Design Services Chichester is a specialist website design and development, search engine optimisation and web hosting company specialising in affordable web design for small businesses and start-ups. Using keywords supplied to me, I wrote a total of 5 pages of content for this website, plus 3 summary product introductions as well as editing the FAQs page.

Corporate Mailing Solutions Limited
CMS Limited is a specialist direct mail and print management company. After researching the Direct Mail industry and competition, I wrote a total of 19 pages of content for this website as well as planning the navigation and page titles.

Aunty Andrea's Wicked Stag Weekends
Aunty Andrea organises stag weekends on Spain's Costa Brava. The brief was to re-write the content for the website to enrich it with keywords and aim it at the right audience. As well as re-writing 20 pages, I also re-planned the navigation to make it clearer and easier to follow and researched a set of keyword Meta Tags to help with the search engines. The result is an easy to navigate website with content written in a style specifically aimed at the stag weekend market and a Google Page Rank 4!


Articles for Article Websites

Article marketing forms an important part of many a promotional campaign. I have written numerous articles on behalf of clients on a range of subjects. Each article is published on a selection of article websites in the client's author name. Each link below takes you to the profile of the author for whom I have written, under which you will see links to the articles I have written for them.

Paul Thornley: Targetline Limited
Targetline is a golf training aid that also makes an excellent corporate hospitality event puller. I write articles for this company on an on-going basis which are published on article websites as well as the company's own website.

Marcia Griffiths: Principle Play Products Ltd
Principle Play Products is the company behind Healthy Helpers, a range of educational books and toys that teach children about healthy eating in a fun way. As part of an on-going marketing campaign I regularly write articles related to child education and healthy eating for this company.

Lynn Watson: Office Assistants Ltd
Office Assistants is a bookkeeping and office services company based in Dagenham, Essex. Every month I write a number of pieces of material for them from press releases to articles.

Laura Carey: First Class Cleaning and Maintenance Ltd
First Class Cleaning and Maintenance is an environmentally friendly cleaning company offering services throughout Essex and London. Writing articles on a monthly basis is just one of the initiatives that forms part of their on-going monthly marketing campaign.

Ivor Bates: Bates Heating and Plumbing Limited
Bates Heating and Plumbing offers a range of boiler, gas, heating and plumbing services throughout Essex and London. Each month I write a number of articles for the company to boost their SEO.

Kevin Everitt: Fingers Crossed Driving School
Fingers Crossed Driving School offers driving lessons in Dagenham, Hornchurch, Romford and Ilford. I regularly write articles to help boost this driving school's search engine ranking in a very competitive industry.

Andrea Maw: Aunty Andrea's Wicked Stag Weekends
Aunty Andrea organises stag and hen weekends on Spain's Costa Brava. To help boost the company's website and increase the Google Page Rank, I wrote a selection of articles about the destinations covered by their services.

Colin Holmes: AboutMyArea
AboutMyArea is a national network of online community portals operated under separate franchises. I write regular articles as part of an on-going marketing campaign for the AboutMyArea franchise operating various areas throughout Romford, Barking and Dagenham in Essex. I write a mixture of material associated with seasonal events and on the subject of promoting your business locally.

Sarah L Brown: Argon Promotions
Argon Promotions is a UK supplier of promotional gifts. As part of their online marketing campaign, they asked me to write a series of 60 articles for them using their stipulated keywords such as promotional products, corporate gifts and business gifts.

Ian Haughton: CMS Limited
Robert West: CMS Limited
CMS Limited is a direct mail and print management company based in Essex. As part of their on-going online marketing campaign, I regularly write articles related to direct and transactional mail and election services. For one author I concentrate more on mail and voting, and for the other I tailor the pieces to print management and mail consolidation.

My Online Articles
Through my online articles I have increased my website traffic and substantially increased the number of links coming into my site. I have written on a range of subjects and continue to do so. You can read more about Article Marketing and view my articles by clicking here.

Online Press Releases

Online Press releases are a vital part of any SEO programme. Publishing keyword rich press releases containing links to your website on a selection of distribution sites enables a message to be delivered right across the worldwide web. Quite often the releases are picked up by important media editors too.

The following is a selection of press rooms that I have set up on behalf of clients on one of the free press release distribution websites. Each press room provides links to the press releases I have written for each of the clients.

First Class Cleaning and Maintenance Limited

Targetline Limited

Loop Games Publishing Ltd

Fingers Crossed Driving School

CMS Limited

Principle Play Products Ltd

AboutMyArea

Office Assistants Ltd

Bates Heating & Plumbing Ltd


Magic Globe Press Release on Namibia
Magic Globe is a United Kingdom based specialist tour operator offering bespoke holidays to Africa & the Indian Ocean as well as South America. Magic Globe asked me to write two press releases for them for immediate release via PR Newswire, one on honeymoon and special occasion holidays in Namibia as shown via the above link, and the other on family holidays in Zambia.

Case Studies
Case studies are an ideal way to show potential customers how you can provide a solution to their problems. By taking an actual example of a service you provided for a customer and outlining how you rose to the challenge of meeting their requirements and making a difference to their working practices you can substantiate your claims of providing an unbeatable service.

When I take on a case study I start by interviewing the client's customer so that I can get a thorough understanding of their experience together with an insight into the relationship and of course some good quotes. The following are some recent examples of case studies I have written:

The Community Host: Schools for Children of Cambodia

Conscious Solutions: Wilmett Solicitors Client Newsletter

Editorials and Advertorials
If you have been asked to provide some copy for a feature in a magazine or newspaper then make the most of it! If it's well written and the benefits of using your business are clearly presented you will stand a better change of receiving a good response. However tempted you may be to write the piece yourself, don't! Commissioning a professional copy writer will mean you get the most out of your valuable press coverage. Here are some examples of editorials and advertorials I have written for my clients:

Digital Vision Editorial Article
A feature in the Jewish News called for a 1,000 word editorial article to be written to promote their videography services within a wedding feature.

Bates Heating and Plumbing Limited Advertorial
A 500 word advertorial to promote plumbing and heating services in the local areas as well as the launch of the company's new website was needed for the Recorder Newspaper Series.

Writing about Spain: Spain travel writing

My passion for Spain, it's people, culture, gastronomy and history means that I am deeply inspired to write about my travels in Spain on a regular basis; for enjoyment, but also for clients! I have travelled extensively through Andalucia, as well as the Costa Brava and Murcia. I offer a travel writing service to property agents who are looking to improve their website SEO with keyword rich reports and information articles on the various locations they cover.

Tossacostabrava.com
My very own website dedicated to Tossa de Mar, a delightful resort on Spain’s Costa Brava. This website was launched in June 2005 and now receives up to 1,000 visitors every day. I researched, in person and via the internet, books and videos, enough information to fill over 500 pages with content. I also wrote and recorded all the commentaries for the Virtual Tour Videos, and regularly make postings on and administer the Forums.

Colours of Spain Limited
Colours of Spain Limited offers holiday rental properties throughout Spain. They have a holiday planning section on their website giving information on all the regions of Spain.

• Catalonia region introduction researched and written and selection of photographs provided: click here to view
• Article published 'The Costa Brava and the Package Tour' providing a brief and interesting history of the tourist boom on the Costa Brava, and considering the changes on the horizon: click here to view
• Article 'Eating in Girona' written for use in Colours of Spain national press campaign
  click here to view

Girona Grapevine
A meeting place for ex-pats in the Girona region of Catalonia in northeast Spain. My article on Tossa de Mar, including some information about my website, was published in one of their quarterly newsletters.

The Magic of Spain Newsletter from Top Tour of Spain
Tossa de Mar article
Jerez de la Frontera article
Top Tour of Spain is a website dedicated to Spain and produces a regular newsletter, The Magic of Spain. I have had two articles published in the newsletter, one about Tossa de Mar and the other about Jerez de la Frontera, both popular tourist destinations in Spain.

My travels through Spain
Complete with photos, here is a selection of reports on my travels throughout Spain:

Dinner with a Difference: Shouting for a Feast of Fish in Malaga